What is a Vodcast?

By Emily KringsSep 13, 2023

If you are interested in creating and sharing video content, then you may have heard of the term "vodcast." But what exactly is a vodcast, and how is it different from a podcast or a vlog?

In this article, we’ll answer both of these questions and more. We’ll discuss what a vodcast is and why you may want to host one. We’ll briefly compare vodcasting and podcasting before we dive into an actionable tutorial on how to make a vodcast of your own.

Table of Contents

  • What is a Vodcast?
  • Why Host a Vodcast?
  • Vodcasting vs. Podcasting: Which is Better?
  • How to Make a Vodcast
  • 4 Tips for Vodcasting Like a Pro
  • Vodcast on Maestro

What is a Vodcast?

Waarom je vandaag nog aan een vodcast moet beginnen - ContentXperience

A vodcast, also known as a video podcast, is a type of online video content that is basically a podcast with a video element. They are streamed like most modern video content you’d see on social video platforms like YouTube or paid streaming services like Netflix.

Vodcasts can take many different forms, ranging from interviews and tutorials to short films and web series. They are often hosted on video-sharing sites like YouTube or Vimeo but can also be embedded on your own websites or distributed through other channels.

Why Host a Vodcast?

Hosting a vodcast can offer many general benefits, such as the ability to create and share engaging video content with a wider audience, establish yourself as an expert in your field, and monetize your content through sponsorships, ads, and other means. 

Vodcasts can also help you build a loyal following and connect with your audience on a more personal level. This can ultimately lead to increased brand awareness, credibility, and revenue. Whether you are a business owner, content creator, or influencer, hosting a vodcast can be a great way to reach new customers, build your brand, and grow your online presence.

Vodcasting vs. Podcasting: Which is Better?

When you compare vodcasting and podcasting, neither is inherently better. However, one might be better for you and your goals.

For example, if you’re producing a show on a tight budget or on a tight timeline, a podcast could be a better option since it’s audio only. However, if visual elements are important to your brand, a vodcast would make more sense.

Some creators opt to host both a podcast and vodcast by simply uploading the same content to the appropriate platforms for both audio-only and audio and video streaming.

How to Make a Vodcast

The process of creating a vodcast is similar to that of creating any other type of video content. You will need to plan your content, script and shoot your footage, edit your video, and then distribute it through your chosen channels.

Let’s take a closer look at each of these steps.

1. Make a Plan 

Planning is a crucial step in creating a successful vodcast. Before starting your vodcast, you should decide on the topic and format of your show. Consider what you want to cover in each episode and how you want to present it to your audience.

You should also define your target audience and research what type of content they are most interested in. This will help you create content that resonates with your target audience and keeps them engaged. Once you have a clear plan in place, you can move on to creating your vodcast.

2. Configure Your Recording Setup

APCO's Podcasting Platform - APCO Worldwide

To create high-quality vodcast content, you will need a camera, microphone, and lighting equipment. You’ll also need a computer to edit and manage your recordings.

Although you can get away with a smartphone camera or webcam to start, it’s a good idea to invest in good-quality equipment to ensure that your video and audio quality is up to the mark.

3. Write Your Script

Part of vodcasting like a pro is starting with a script. Without a script, it’s easy to get off-topic or ramble. The structure that a script provides can help you to improve your content and keep the narrative on track.

For example, if you’re conducting an interview, having a script based on the research you’ve conducted on your guests will help you get the best information out of them.

It’s also worth noting that it’s perfectly fine if your script is more of an outline. Erring on the side of an outline versus something overly scripted will likely sound more natural, anyway.

4. Record an Episode

Once your script and recording setup are ready to go, it’s time to record your first episode. Make sure to use good lighting and make sure there’s no unwanted noise in the background.

As you record, remember to stay engaged, be confident, and have fun with it. At the end of the day, many vodcasts are simply conversations, so it’s okay to keep it casual as long as you’re being authentic.

5. Edit the Video

After recording the footage, edit your video to make sure the audio is properly mixed and cut out any parts that you’d rather have left out. This will help you refine your content and make it more engaging.

There are plenty of free and low-cost tools for editing your content. There are even some AI tools that can help you streamline this process.

6. Publish the Episode

Upload your vodcast to a video hosting platform like YouTube or Vimeo. You can also embed it on your website or distribute it through other channels.

If you want to publish your vodcast on your website, you’ll need an online video platform, such as Maestro. This is where you’ll host and manage your content, view analytics, and more.

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7. Promote Your Vodcast

Once your vodcast is published, it’s time to promote it. Share your vodcast on social media, through email newsletters, and on your website to help it reach a wider audience. Paid ads are another great way to go.

You can also collaborate with other vodcasters or influencers to help promote your content. This is a great option because investing in community building can pay dividends down the road.

4 Tips for Vodcasting Like aPro

140+ Vodcasting Stock Photos, Pictures & Royalty-Free Images - iStock

Now that you’re more familiar with how to make a vodcast, let's review a few tips for vodcasting like a pro.

1. Engage with Your Audience

Keeping your audience engaged is absolutely key. Encourage viewers to leave comments and feedback on your vodcast episodes, and be sure to respond to their comments and questions. This will help you build a loyal audience and improve your content over time.

2. Invest in Quality Equipment

To create high-quality vodcast content, you will need to invest in a good camera, microphone, and lighting equipment. Poor audio and video quality can turn off viewers and make your content less effective.

However, don’t let a tight budget stop you from getting started. You can always start with what you have and upgrade as you go.

3. Invest in Editing

Editing is a major hurdle for many creators. It can be time-consuming, especially if you’re new to the game. One way to ensure that your vodcast production is sustainable is to delegate editing to someone who is skilled at the task. 

If you are a one-man show or working with a small team, you can find someone on Fiverr or Upwork to help you out for a low fee.

4. Monetize Wisely

There will be plenty of opportunities to monetize your vodcast. However, it’s important to proceed slowly when it comes to vodcast monetization. If you try to offer paid content right off the bat, you may have a hard time building an audience and keeping them engaged. 

It’s a good idea to focus on producing valuable content out the gate and then incorporating monetization as you grow. You can experiment with sponsorships and ads relatively early on to create a revenue stream, but save premium content for when your audience begins to show demand for it.

Vodcast on Maestro


If you’re looking for a solution to host your vodcasts, Maestro could be a solution for you. Maestro offers both live and on-demand video hosting, so you can host either a live podcast, an on-demand show, or both.

Access tools for monetization, interactivity, analytics, and more, all within our easy-to-use platform. Plus, you can build a fully branded site to host all of your content with our drag-and-drop page builder. 

What are you waiting for? Sign up today to start vodcasting on Maestro for free.

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