The Ultimate Guide to Creating Video Landing Pages
Video is a very engaging medium, so making it the focal point of your website is a great way to capture your audience’s attention right off the bat. In order to do so, you need to get savvy with video landing pages throughout your site.
In this article, we will discuss everything you need to know about video landing pages. We will start by discussing what video landing pages are before diving into actionable tips for creating your own. To wrap things up, we will discuss some best practices and review video landing page examples.
Table of Contents
- What are Video Landing Pages?
- 5 Types of Video Landing Pages
- How to Create a Video Landing Page
- Best Practices for Creating Compelling Video Landing Pages
- Video Landing Page Examples
- Final Thoughts
What are Video Landing Pages?
A video landing page is designed to engage visitors and encourage them to take a specific action, such as signing up for a service, making a purchase, or providing contact information. Unlike traditional landing pages, video landing pages primarily feature video content as the main focal point.
Video landing pages provide a dynamic and interactive way to connect with visitors, offering a more engaging alternative to static content. By strategically using videos, businesses can convey information and emotion in a more lifelike fashion, ultimately driving higher engagement and conversion rates.
5 Types of Video Landing Pages
There are a few types of video landing pages you can create for your website. Let’s check them out.
1. Entertainment Content
Content that aims to entertain is the star of the show on many sites, like Netflix or Hulu. By creating entertainment-forward landing pages, you can generate revenue when viewers access your content through either a paid transaction, ads, or merch sales.
This type of video landing page is popular for musicians, comedians, sports leagues, and gaming companies.
2. Product Demo Videos
Product demos are a valuable asset for businesses that sell both digital and physical goods. They provide an in-depth look at how the product works and the value it brings to prospective customers.
The content for your product demo pages can be professionally produced or as simple as a Loom video recording. What’s most important is that you present your product as a solution to the problem and explain how each feature addresses different pain points.
3. Customer Testimonials
Social proof is crucial for any website, and it tends to be most powerful when it comes in the form of customer testimonial videos. They offer real-life experiences that can influence purchasing decisions and reassure prospects about the quality of a product or service.
Like product demos, testimonials can be professionally produced or you can have clients record themselves on their smartphones. Both approaches are valuable.
4. Educational Videos
Educational videos are another popular type of content for video landing pages. As the name suggests, this type of content aims to teach a lesson, typically with the goal of learning a specific skill.
You could publish educational videos related to academic subjects, fitness, or even hobbies. A recent manifestation of educational content is non-accredited online courses for people interested in learning about a particular subject.
5. Product Tutorial Videos
Similar to educational content, tutorial videos show users how to do something. However, they are typically more specific to a particular brand or product.
Landing pages with product tutorials are great because they make it possible for a salesperson to demo the product once but make it available hundreds, thousands, or even millions of times. This is great for increasing your ROI on sales efforts while saving you tremendous amounts of time and resources.
How to Create a Video Landing Page
Creating a video landing page with the right tools is pretty straightforward. This is how it works.
1. Choose a Video Website Builder
The first step in creating a video landing page is to choose a video website builder. A video website builder typically offers standard website-building tools plus specific tools for incorporating video into the landing pages. Standard website builders often allow video embeds, but video website builders offer built-in tech for hosting and deploying video experiences. Some tools, like Maestro, offer more advanced features, such as live streaming, video monetization, analytics, accessible viewing support, and more.
Using a video website builder that makes it easy to create device-agnostic viewing experiences is absolutely key, but we’ll discuss this in more detail later.
2. Use Captivating Visuals
Visuals are more important than ever when it comes to creating a website for your business. Naturally, a video landing page will feature video content, but you should use other visual design components, such as images, graphs, and so forth.
Depending on the landing page, it may be worth investing in professional design resources. Less prominent pages might be fine with a DIY approach, but more significant pages, like the home page, definitely benefit from professional photography and graphic design.
3. Write Compelling Copy
Written content is an integral part of any website. It gives you the opportunity to get your message across as directly as possible.
When it comes to video websites for businesses, it is not a good idea to use AI to generate the copy for your landing page. Writing it manually will help you shape the narrative more effectively so you can write in a way that truly resonates with your audience.
4. Incorporate Clear Calls-to-Action
Whether you’re selling video content or using your videos to support another revenue stream, it’s important to use CTAs on your video landing pages. CTAs can be incorporated as hyperlinks, buttons, or clickable overlays.
Be intentional with your CTAs so your viewers can seamlessly flow through your intended user experience.
5. Upload Your Content
Once your landing page has been built, it’s time to upload your video content. This process varies depending on the platform you’re using to build your site. On Maestro, for example, you can host content natively or you can embed content from Twitch, YouTube, or another third-party provider.
If you’re using the landing page to live stream, you’d set up the live player at this stage.
Best Practices for Creating Compelling Video Landing Pages
Now that you’re a bit more familiar with the process of creating video landing pages, let’s take a look at some best practices you can use to optimize these assets.
Ensure All Device Responsiveness
Creating a device agnostic experience is key for appealing to a broad customer base. In the past, this meant providing compatibility with both Apple and Android, as well as various browsers. However, this can now be taken a step further by ensuring compatibility with web, mobile, and smart TVs.
Maestro takes a “create once, deploy everywhere” approach to video landing page building, meaning your website is automatically converted to the appropriate formats and specs for streaming on mobile and smart TV apps.
Tap into Video SEO
SEO is important on any website, so video SEO is a crucial aspect to keep in mind when creating video landing pages.
If you’re unfamiliar with video SEO, it is the process of optimizing video content to improve its visibility and ranking on search engine results pages, ultimately helping to drive more organic traffic to the video landing pages.
Video SEO uses the same principles as regular SEO. You start by choosing keywords to target based on search volume and search intent. From there, you create content that discusses these topics so you can place the keywords organically in titles, descriptions, and tags.
Read more about video SEO in our dedicated guide.
Assess and Iterate
Optimizing your landing pages based on proven audience behavior is key. You should regularly update your content based on your website analytics.
In the spirit of saving time, it’s wise to do A/B testing so you can collect more data at once. If you’re not familiar with this, you create two landing pages for the same purpose but slightly change the layout or language. You can run ads for each to determine which is more effective in getting the results you’re looking for.
Video Landing Page Examples
Looking for inspiration for your video landing pages? Check out how Fortnite and Kill Tony have great examples of video sites.
Both of these video landing page examples were built on Maestro.
Fortnite Global Championship
Fortnite uses video landing pages to showcase their Global Championship live streams. This site is perfectly branded, and uses video to capture attention very close to the top of the page.
When this gaming competition is live, Fortnite creates custom landing pages to sell tickets and creates video channels with different styles of broadcasts. All of these pages are seamlessly branded to compliment one another.
Kill Tony
Kill Tony is a comedian who uses his video website to live stream shows and then offers replays of the event to ticket purchases after the fact.
His simple video landing pages have compelling colors, simple language, and menu buttons to help users find the content they want.
Final Thoughts
Video landing pages are a great way to showcase and sell your business’s video content.
With the support of a drag-and-drop video website builder like Maestro, it’s easy to bring beautifully branded video websites to life.
Are you ready to build your video landing pages on Maestro? Contact us now to learn more!
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