9 Reasons Why Video Content is Essential for Enterprises

Video content is integral to most business strategies and is becoming more prevalent than static content like text or images. People have turned to videos since they capture attention, communicate a powerful message, and strengthen bonds with their audience.

Many enterprises have begun to prioritize video content production for a variety of operations. With that in mind, let’s review nine reasons why video content is essential for enterprise businesses. 

This article is a guest post.

1. Tap into the Growing Demand for Video Content 

There has been an explosion in video content consumption in recent years, with video becoming a preferred medium for information and entertainment both for consumers and businesses. 

Based on Cisco’s report, about 82% of internet traffic is projected to be video streaming by 2025. This revolution is largely driven by the rise of platforms like LinkedIn and YouTube which have become major channels for consuming content.

Such platforms have taken over static media because they offer more interactive and entertaining content. Brands are wise to jump on board and get in on the action.

2. Enhance Brand Awareness with Video

This is a powerful way that firms use to create their brand image. Companies can deliver their brand values, mission and personality more effectively through visual storytelling than texts alone. 

According to HubSpot, 54% of consumers said they wanted brands they support to create more video content strategies, highlighting the need for video in brand marketing.

Apple’s product launch videos are an example of successful corporate branding through video, known for their polished production and clear messaging as well as Nike’s inspirational campaigns which invariably drive home the values at the heart of its brand. 

3. Engage and Educate Customers

Video content’s major advantage is its ability to engage and inform people. In terms of dynamism, video makes it possible to provide detailed explanations, tutorials, and product demonstrations that are more eye-catching and understandable than text-based content. 

Studies have revealed that when a message is presented in video form rather than text format, viewers will remember 95% as opposed to only 10%.

This means that businesses can greatly improve user experience by providing tutorials on their products, explainer videos, and customer testimonials, making it easier for potential customers to understand their products' value proposition. 

4. Boost Employee Engagement

Videos are also necessary for internal use, such as employee engagement and training. Employers can use video extensively in-house for communications, thus ensuring uniformity of messages across organizations. 

For example, studies have indicated that video-based learning can lead to higher retention rates of 65% compared to traditional methods.

Firms like IBM or Deloitte have adopted videos in their training initiatives, which has led to increased productivity and an informed workforce. 

5. Improve Conversion Rates

The conversion of video content has been proven to be a sales and conversion driver. Video is more effective than other types of content in influencing purchasing decisions by showing how valuable a product or service is. 

This was highlighted in a Wyzowl study, which indicated that 84% of customers were swayed into buying products and services after seeing a brand’s video.

It is this persuasive power that motivates videos to show the features, benefits, and real-life scenarios in which the product can be used. 

Incorporating videos into landing pages, email marketing campaigns, and social media channels can significantly boost business conversion rates, improving conversion rate optimization (CRO) and profitability.

6. Enhance SEO and Online Visibility

Search engines like Google prioritize video content, especially if it has been adequately optimized with appropriate keywords, tags, and descriptions. In fact, websites with videos have a 53x higher chance of ranking on Google’s first page.

When enterprises host their videos on platforms like YouTube and embed them on the company website, they tend to attract more traffic, which improves search rankings.

7. Support Global Reach and Accessibility

Unlike text that mandates translation, video that uses visual storytelling and subtitles can cross language barriers. The use of multilingual videos by firms with international operations enables them to establish connections with diverse populations and improve the efficacy of their global marketing efforts.

Companies find it easier to reach out and connect with people worldwide through platforms like YouTube and Facebook. Hence, they support the distribution of video content beyond borders. 

8. Improve Cost-Effectiveness and ROI

Investment in video content leads to long-term cost savings and high returns on investments (ROIs). While it may require an upfront cost to produce a good-quality video, the potential benefits are enormous. 

Video content is highly shareable, repurposable across channels, and more durable than other forms of media. According to a report by Animoto, 88% of social media marketers using videos considered themselves happy about the financial return from such activities. 

Also, if you don’t have the resources to produce unique videos, stock videos can be a cost-effective way to enhance and create high-quality video content. 

9. Tap into Content Marketing

Algorithms on social media platforms now prefer video content over other forms. For enterprises, this opens up opportunities to reach their target market through YouTube, LinkedIn, and Instagram, among others. 

These platforms are suitable for sharing stories about brand development, presenting new products in the market, and customer testimonials.

Businesses should create platform-specific content to effectively leverage social media for video content strategy. For example, on Instagram, short videos that capture attention are more likely to succeed than long ones filled with detail, as seen on YouTube.

New trends, such as live streaming, interactive videos, and AI-driven video content, will define the future of video marketing. In particular, live streaming enables real-time interactions, while interactive videos enable viewers to interact directly with the content, making it more personalized. 

How to Incorporate Video Content in D2C Business Models

By personalizing the consumer experience with video, D2C brands can develop stronger brand loyalty and improve repeat purchases. Video content also enables these firms to demonstrate how their products work, as well as to share customer reviews and give individualized suggestions.

For example, the beauty brand Glossier uses a lot of video content on social media platforms to demonstrate how the products are used, give tutorials, and highlight customer stories. 

This helps create a community-driven brand experience that can resonate with the target audience.

Final Thoughts

Businesses should include videos in their marketing mix because they help them drive sales leads, improve employee training, increase brand awareness, and engage customers. As the digital landscape grows more complex, companies must consider video a fundamental part of their marketing and communication strategies.