How to Create Shoppable Video Experiences
Shoppable video is growing in popularity among people who sell things online, including e-commerce retailers, entertainers who sell merch, affiliate marketers, and more.
This sales technique is valuable because it prioritizes engagement and makes promoting products to your audience easier than ever.
In this article, we will discuss the step-by-step process for creating shoppable video experiences. To get started, we’ll take a moment to review what a shoppable video experience is.
Table of Contents
- What is a Shoppable Video Experience?
- How to Create Shoppable Video Experiences
- Shoppable Video on Maestro
What is a Shoppable Video Experience?
A shoppable video experience is a type of video content that allows viewers to purchase products or services featured in the video directly.
It combines interactive video streaming with the convenience of online shopping, making it an effective tool for e-commerce businesses and content creators looking to drive sales and engagement.
With the support of some platforms, such as Maestro, it’s possible to host shoppable video experiences that enable customers to checkout in-stream without missing a beat.
How to Create Shoppable Video Experiences
Now that you’re more familiar with shoppable video experiences, let’s talk about how you can create a shoppable video experience for your business.
1. Make a Plan
The first step to creating a successful shoppable video experience is to create a plan to guide you through the process. To plan a successful shoppable video experience, you should:
- Identify your target audience
- Determine the products or services to feature
- Decide on a video format (i.e., live or on-demand)
- Determine your goals
- Think about distribution (i.e., will you sell on your own site or a social media profile?)
- Map out the customer journey
By following these steps, you can create content that resonates with your target audience, effectively showcases your products or services, and drives engagement and sales.
2. Choose a Shoppable Video Platform
Next, it’s time to choose a shoppable video platform that fits your needs and budget. Typically, this will be an online video platform that offers shoppable video functionalities.
Choosing a shoppable video platform that fits your needs and budget is a crucial step in creating a successful shoppable video experience. When looking for a platform, consider factors such as the platform's features, functionality, and ease of use. Some platforms offer additional features such as analytics and integrations with e-commerce platforms. It's also essential to evaluate the platform's support and customer service.
Check out reviews and ratings from other users to get an idea of their experiences with the platform. By researching and evaluating your options, you can find a shoppable video platform that meets your needs and helps you drive sales and engagement.
Head over to our dedicated guide to review some of the best shoppable video platforms on the market.
3. Build Your Experience
Once you’ve chosen a platform, you’re ready to build your shoppable video experience. You can host this experience on your own domain or a free platform like YouTube or TikTok.
If you are hosting shoppable video experiences on free platforms, this step is simply curating your profile. If you want to add shoppable video to your own domain, there’s a little more to do. Each approach has unique benefits, but creating this experience on your own site will give you more control over the branding and user experience.
Building this experience requires curating the page or channel where you’ll embed your pre-recorded or live video. If you already have a website, this should be a simple addition. If not, you’ll need to build out the entire website.
At this point, you can use the plan you created for the customer journey to inform how you structure the experience.
4. Create a Storyboard
Create a storyboard for your video, outlining the shots, angles, and transitions you want to include. With that, you should think about how you’ll promote specific products in terms of the narrative and script and how you’ll demonstrate each item.
This step is important because it will help you curate the entire live or on-demand shopping experience. However, it can be as formal or casual as you’d like, depending on how comfortable your presenter is.
5. Produce Your Video
Since shoppable video can be live or on-demand, there are two ways you can go with this step.
For on-demand shoppable video experiences, you’ll film and edit your video in advance, highlighting the products you want to feature. With live shopping experiences, this step will be focused on configuring your setup for a streamless stream.
Depending on the platform you use, you’ll also need to link your products to your shoppable video experience at this stage. This may involve adding clickable links to the video and directing viewers to the product pages on your website or integrating the checkout flow within the video player.
6. Promote Your Shoppable Video Experience
A great deal of success with shoppable video experiences will boil down to how well you promoted your event and how many engaged viewers you bring to the stream.
You can promote your shoppable video with any marketing techniques that have previously worked for your brand with your audience. Some popular techniques for promotion are social media, email marketing campaigns, and other digital channels to drive traffic and sales.
Shoppable Video on Maestro
Shoppable video experiences are valuable for all sorts of businesses. With the support of tools like Maestro, it’s easier than ever to host shoppable videos.
Are you ready to create shoppable video experiences on Maestro? Sign up today to get started for free.
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