Learn from the streaming masters at Maestro University.
Review guides, tutorials, comparisons, and more.
There’s no question that over-the-top (OTT) streaming is an essential new distribution channel for enterprises. As we shared in our OTT TV guide, viewers are actively shifting from traditional broadcast television to streaming, so if your brand and video content aren’t there, you’re falling behind.
Demand for video content is sky-high. In recent years, it’s been happening more and more through over-the-top (OTT) streaming. In fact, we recently wrote up a guide all about OTT TV that reveals how viewers are shifting from traditional broadcast television to streaming.
Traditional media like newspapers, magazines, radio shows, and television programs may be on the decline, but new digital channels like websites, blogs, podcasts, and streaming have risen up to take their place!
The market for video content is booming, but it’s becoming particularly strong in the OTT TV market. More viewers than ever are shifting from traditional broadcast television to internet-based, over-the-top streaming in order to consume their favorite content on their terms.
Technology changes and evolves, but so far, the trend for most people’s viewing habits is only going one direction: up. In fact, according to GroupM, CTV represents “where all the growth is coming from” in TV, with projected revenue growth of 13.8% in 2024.
As you probably know, a smart TV is simply a TV with the capabilities of a modern computer: running an operating system, connecting to the internet, and hosting applications to extend its functionality.
It’s easy to hear the term “video rental” and think about the failure of Blockbuster, or the evolution of Netflix away from mailed DVDs to an online streaming behemoth. But at its core, video rental is just a way for consumers to pay to watch something.
Live streaming is an essential channel for any business looking to build brand awareness and actively grow engagement with their audience. In the corporate world, live streams may include everything from a keynote address or product launch to an interactive webinar or online training.
When an enterprise talks about live streaming, it’s easy to think of some massive live event with thousands of attendees from around the world and tons of publicity. Now, there is a place for this sort of event – but a private live stream has its place as well.
Live streaming has become an important channel for enterprises to engage with their audiences, build brand awareness, and boost sales. But like with any product launch or marketing campaign, streaming requires an investment and planning if you want to do it right.