Online Video 101

Learn from the streaming masters at Maestro University.

Review guides, tutorials, comparisons, and more.

    D2C Business Model: The Ultimate Guide for Going Direct-to-Consumer

    People are congregating online more than ever before. The pandemic encouraged many more consumers to make the switch to making purchases online, and a lot of those new e-commerce buying patterns are here to stay. 

    5 Best Music Video Distribution Platforms in 2024

    If you’re an artist, producer, manager, or video creator in the music business, then you already know the power of streaming to grow your music’s reach. These days, if you want your music to be “discoverable,” you need to take full advantage of the most popular medium in the modern landscape: video.

    Live Stream App Comparison: Top 5 Paid Apps for Streaming on Mobile

    Going live is a huge opportunity to get in front of your ideal audience and generate direct revenue, brand awareness, and overall growth for your business. More people than ever are hopping on live streams to get access to exclusive entertainment and information in real time.

    How to Create Interactive Video Intros and Outros for an Engaging UX

    Did you know that 91% of businesses use video as a marketing tool? With the rise in popularity of video formats, it has become increasingly challenging to stand out. 

    What is HEVC?: Inside the High-Efficiency Video Coding (H.265) Format

    If you’re actively uploading video-on-demand (VOD) content or live streaming to an audience, it’s probably because of practical business reasons like lead generation, brand awareness, and direct revenue. For all of these goals, the quality of your content should be a high priority.

    How to Make Video Files Smaller: 3 Video Compression Tips

    As a content creator or e-commerce brand, it’s likely that your online strategy is dependent on video. This is no surprise. The U.S. has seen the number of users accessing video online surge from 111 million in 2018 to a whopping 165.9 million in 2024.

    Encoding vs. Transcoding: The Ultimate Comparison

    No matter your goal with online video streaming, chances are good that you want to offer the best viewing experience for your audience. 

    The Ultimate Guide to Transcoding Video: How it Works & Why You Need It

    Businesses and content creators are increasingly turning to live streaming to engage with their audiences. 

    What is a Video CDN?: How it Works and Top Providers for 2024

    The quality of your video content plays a massive role in how effective it is. Believe it or not, there’s another factor that’s just as important: the quality of the viewing experience. You can intuitively understand why this matters so much – even the best movie ever made would be virtually unwatchable with a lot of buffering, skips, and lag.

    Your Guide to VR Streaming and 360 Streaming in 2024

    Is virtual reality (VR) streaming the future for businesses? 

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