Online Video 101

Podcasts are hotter than ever. In fact, over a quarter of Americans identify as weekly podcast listeners. Among those weekly listeners, each one consumes an average of eight podcasts per week. As more and more podcasts become available, it is likely that this type of media consumption will continue to grow in popularity. 

With the support of the right equipment, creating professional-looking live streams is quite easy. Each streaming setup is different, so it’s important to find the tools that will help you reach your unique streaming goals.

An online video platform (OVP) gives your video content home on the internet. This is an essential tool for creators who want to reach their audience with video content. 

  The internet is full of tools for video content creators. In fact, there are so many tools that sometimes it is hard choosing the right ones for your video streaming needs. 

Live streaming is a powerful tool for building a loyal online community and making more personal interactions with your fans. Thanks to the internet, just about anyone can go live, so it is no surprise that this media distribution method is used by brands and creators from around the world.

Video monetization is more flexible than ever. With the support of modern streaming technology, creators are able to get creative to generate revenue in a way that makes the most sense for their audience and brand.

Did you know that watching videos accounts for about about 33% of online activity? With so much attention on online video, many creators are focusing on video as a medium to connect with their audiences. 

The live streaming industry is currently valued at over $70 billion, and it is expected to reach a market value of $223.98 billion by 2028. This method of media distribution is hot across many industries because it is more engaging than static content.