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Virtual events provide a great way for brands and entertainers to connect with their audiences both near and far. Fortunately, streaming technology has evolved in recent years to make it possible for anyone with at least a little technical know-how to produce virtual events like a pro.
Live streaming has become an important tool for many businesses and solopreneurs. It enables these organizations to connect with their audiences in a way that is personal and lifelike, regardless of location. As a result, live streaming platforms have become increasingly popular in professional spaces.
OTT streaming has soared in popularity over the past decade, and the industry continues to expand. In fact, the OTT market is projected to reach a value of $275.30 billion in 2023 and $1.039 trillion by 2027. This growth will continue to create opportunities for media businesses that want to create OTT streaming experiences for their audiences. With this comes the need for a[...]
A lot happens behind the scenes of a video stream, especially if you’re streaming live over the internet. A variety of technical settings at the encoder level helps to determine the clarity and speed of the video that reaches your viewers’ screens. One important encoder setting is the frame rate, which is measured in frames per second (FPS).
Virtual events are hotter than ever as the live streaming industry continues to boom in the wake of the COVID-19 pandemic. Even as in-person events resume, virtual events remain relevant because they provide greater accessibility to fans both near and far. In fact, 92% of companies continue to host virtual events.
Ensuring that your streaming setup provides the optimal latency for your use case is absolutely key in online video streaming. This is because latency plays a crucial role in curating your live streaming experiences.
Throughout 2022, the power of online video has continued to grow, and Maestro is proud to have been a part of reimagining the world of live streaming. We’ve launched dozens of new features and upgrades to give brands and solopreneurs all of the tools they need to supercharge their streaming experiences.
In 2009, the HLS video streaming protocol reimagined the entire streaming industry. It made it possible for viewers to access online video content from their mobile devices.
How your viewers access your online video content affects the user experience. In some cases, a free streaming platform like Twitch or YouTube will do, but other situations call for custom video websites on your own domain. In this article, we will compare free streaming platforms and custom video websites as two options for creating online video experiences.
Advertisements have been a popular way to monetize different types of broadcasts, events, and shows for over 100 years. In fact, the first radio ad was broadcasted in the summer of 1922, and the first television commercial was broadcasted in 1941. Both of these advertising methods are still used today, but as more people begin to stream content on the internet, many advertis[...]